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Freelance Social Media Manager

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Social Media Marketing Manager

Job Description

As a Social Media Marketing Manager at AIMI Content Automation, my role bridges the gap between traditional marketing practices and the dynamic world of social media. Utilizing Data, AI, and Automation, I craft and execute marketing strategies that not only resonate with our target audience but also drive meaningful engagement and accelerate revenue growth.

Responsibilities

Content Creation: I am tasked with creating compelling, on-brand content tailored to each social media platform to captivate our audience.

Analytics: Analyzing live results from our campaigns allows us to fine-tune our strategies and maximize effectiveness.

Campaign Management: I oversee the lifecycle of marketing campaigns, from conceptualization to execution and analysis.

Engagement: Driving engagement through interactive and creative content is key to maintaining an active and invested audience.

Brand Awareness: Elevating our brand’s profile on various platforms to ensure we are top-of-mind for our target demographics.

Digital Marketing Strategy: Crafting comprehensive digital marketing strategies that are in sync with our overall business goals.

Team Collaboration: Working closely with our account managers, marketing engineers, strategists, designers, and data scientists to deliver integrated marketing solutions.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Proven experience in social media management and content creation.
  • Strong understanding of analytics tools and key performance indicators.
  • Experience with AI and automation tools in a marketing context.

Skills

Efficient in content creation tools and platforms, adept at analytics interpretation, proficient in campaign management software, and excellent communication skills to ensure clear and effective coordination within the team and with stakeholders.

Experience

Bringing several years of hands-on experience in managing and growing brands on social media, I have a track record of designing and implementing strategies that enhance brand presence and drive engagement.

Education

My education in Marketing and Communications serves as the foundation for my role, augmented by continuous learning, especially in digital marketing trends, AI, and automation technologies.

Salary

The compensation for a Social Media Marketing Manager is competitive, reflecting the significance of the role in driving the company’s digital marketing efforts and overall business growth.

Job Outlook

The demand for skilled Social Media Marketing Managers continues to grow as businesses increasingly recognize the value of a strong, engaging presence on social media platforms.

Social Media Platforms

My role requires expertise across all major social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and emerging platforms, where our audience spends their time.

Content Creation

Creativity and authenticity are at the heart of our content creation process, ensuring each piece resonates with our audience and aligns with our brand’s voice.

Analytics

Utilizing AI analytics, we can dive deep into the performance of our content and campaigns, optimizing our strategies for better results.

Campaign Management

From planning to execution, I ensure that our campaigns are well-coordinated, meet our objectives, and align with our digital marketing strategy.

Engagement

Engagement is not just about numbers; it’s about building a community around our brand. I strive to foster meaningful interactions that turn followers into brand advocates.

Brand Awareness

Raising brand awareness is a continual effort. Through targeted content and strategic engagement, I work to keep our brand in the minds of current and potential customers.

Digital Marketing Strategy

My role involves contributing to the overarching digital marketing strategy, ensuring our social media efforts support and enhance our broader marketing objectives.

Team Collaboration

Success in this role demands seamless collaboration with our team. Together, we leverage our diverse skills to create a cohesive and effective marketing strategy.

Communication Skills

Clear, effective communication is essential, both within our team and in our messaging to our audience. It ensures our strategies are well-understood and our branding is consistent across all channels.

At AIMI Content Automation, our commitment to fusing human creativity with AI and automation positions us at the forefront of digital marketing. As a Social Media Marketing Manager, I am proud to contribute to our mission of driving rapid revenue acceleration for our clients through innovative, data-driven marketing strategies.

Additional Resources:

Shlomo Smith

shlomosmith.com

Born and raised in the bustling city of Lakewood, New Jersey, Shlomo Smith has emerged as a prominent figure in the world of design, captivating audiences with his innovative approach and creative brilliance. Armed with a degree from Rutgers University, Smith’s journey from student to design luminary is a testament to his dedication, passion, and unwavering commitment to excellence. Shlomo Smith

Best Digital Marketing Agency In Florida

patriotpulsedigital.com

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Nemanja Kuzmanovic

Starting his journey in digital marketing over a decade ago, Nem began with copywriting, laying a solid foundation in crafting compelling messages. This early experience paved the way for his transition to customer success at the largest independent Ad Server, Amazon Ad Server (formerly Sizmek). In this role, he had the privilege of collaborating with some of the world’s leading media agencies, managing high-profile campaigns for AAA clients such as Rolex, Apple, Volkswagen, PlayStation, and Autotrader.

His tenure at Amazon Ad Server was marked by spearheading numerous complex campaign implementations, each presenting unique creative, strategic, and targeting challenges. He consistently elevated customer success standards, delivering exceptional results and fostering strong client relationships.

With a proven track record in customer success, he transitioned to the Creative Engineering department. Here, he continued to champion excellence with a “Customer Comes First” philosophy, ensuring that client KPIs remained the primary metric of success. This role allowed him to blend technical acumen with customer-centric strategies, driving innovative solutions that met and exceeded client expectations.

Shawn Murnan

360-degree marketer who applies deep customer insights into growing strong brands and delivering positive financial returns. Working across Fortune 100 brands and start-ups unleashes traditional and innovative tactics to accelerate growth.

Unique background that includes client, external agency, internal agency, and marketing services. Added Executive Recruiting as an additional skillset in 2023. Leadership style is described as highly collaborative, transformative, and communicative. Experience in CPG, consumer electronics, healthcare, retail, services, mobile phone, banking, and airlines.

Shawn spent 14 years at BestBuy as the Sr Director of Marketing and Brand Advertising.

Bob Casserly

Bobby has served start-ups to Fortune 500 companies with strategic sales, product and go-to-market initiatives for over 20 years. Currently he is the CRO of AIMI Automation as well as leading the AIMI Agency Team.

For 7 years he was the founding partner at Agency Underground, an “A” team of storytellers, designers, digital and creatives where he helped flush out a brand’s best story. Clients included ESPN, Target, UHC Ventures, BiPro, HOM and Slalom. Prior, he spearheaded sales and marketing for CrashPlan/Code 42, launching the winning enterprise sales strategy and growing revenue from 0 to over 40 million in 3 years.

He’s worked closely with Apple, Genentech, LinkedIn, Twitter, Pandora, Oracle, Nike, Google, HP, Salesforce, Netflix, Evernote, Kraft, Los Alamos, NASA, Sandisk, Samsung and other companies. His work at Code 42 helped attract a 52.5M investment from Excel Partners.

He was the founder and CEO of Talkingpoint – a digital marketing platform that attracted investors like Maveron – a VC firm founded by Howard Schultz. The company was sold to a private investment fund. Always a passionate storyteller, he is the co-founder of Maximon Pictures producing the feature film Three Days of Rain with Peter Falk, Lyle Lovett, Jason Patric, Blythe Danner, and directors Michael Meredith and Wim Wenders. Maximon Pictures also released The Open Road, starring Justin Timberlake and Jeff Bridges. As a member of the Screen Actors Guild Bob has appeared in numerous commercials, TV, and film.

Mike Gibbs

Mike was at Fallon Worldwide for years as a an award winning creative director. He was lucky to be a key player in the core creative group that helped make Fallon a global brand recognized for creative excellence. Fallon won “Agency Of The Year, 3 times during his tenure.

His most well-known work includes “Stay Smart,” for Holiday Inn Express. It still remains the longest-running and most successful campaign in the hotel industry. Film and print work for BMW. And “Be more PBS,” are other campaigns of note.

His PBS spot, “Fish,” won the 2003 Emmy for Most Outstanding Television Commercials .He’s collected lots of other awards, but he’s most proud of having some of my work in MOMA’s permanent collection. Fresh out of Fallon, 2010, he joined a tech start-up called BiteTech. While there he served as writer, dental technician, and sports agent to a dozen amateur athletes across the globe.

He helped rebrand MSNBC with their “Lean Forward” campaign and also produced work for Ford Explorer, PBS, Blue Cross/Blue Shield, Purina, Nike, Saucony, Vasque Boots, Red Wing, 3M, the Minnesota Lynx and Nice Ride Minnesota–Minnesota’s bike-sharing program.

Has was a professional triathlete and part-time member of the U.S. Cross Country Ski Team, for whom he still occasionally serves as a wax technician. Two children, Max, 24, and Piper, 21, both of whom have better imaginations than me.

Robert Rice

A champion of comedic storytelling, Bob has helmed long-running, iconic campaigns for major brands including Honda, Volkswagen, Sonnet, Pizza Hut, Home Depot, A&W and Rogers. Bob has earned the trust of clients and creatives everywhere.

Bob was instrumental in the successful launch of the luxury vehicle Lexus,helped re-brand Energizer batteries with the Energizer bunny and make Reebok one of the most competitive shoe companies to ever nip at the heels of Nike.

As a writer at Saatchi & Saatchi then being snagged to be the creative director at Chiat-Day he ran its Los Angeles and New York offices finally climbing the ladder becoming the head of marketing in London. He created advertising for major accounts, including Nike, Nissan and American Express. He’s won several lions Cannes Film Festival, Clios and numerous other industry awards.

Zachary Hedges